Ocean Potion on deck with Carnival Cruise Lines
Cruise Lines Introduces Guests to Ocean Potion Sunscreen
in First Shipboard Partnership with Sun & Skin Care Research
Fun in the Sun Program Marks 25th Anniversary for Iconic Sun Care Brand
COCOA, Fla., Dec. 20, 2013 – Ocean Potion® sunscreen will set sail, literally, for the first time ever when it partners in early 2014 with Carnival Cruise Lines, the world’s largest cruise operator. Beach-tested and approved Ocean Potion is made in the USA by Cocoa, Florida-based Sun & Skin Care Research, LLC (SSCR).
The experiential marketing partnership represents the first time Miami-based Carnival Cruise Lines joins forces with a sun care company to create an onboard promotional experience with a branded sunscreen.
Amplifying the Fun
Onboard promotions and activities will include fun, playful sun care-related messaging and will amp up the excitement around the already spirited Carnival guests through sponsored deck activities, all while boosting awareness of the Ocean Potion brand. The new partnership will include the following components:
Sun-Lovers’ Trivia — Fun messages on the Seaside Theatre poolside LED screens on sea days, as well as Ocean Potion samples available at nearby towel huts.
Carnival entertainment staff will engage with guests as they are enjoying “Your Fun Moments in the Sun,” with photos showcased on the Seaside Theater screen leading up to the Ocean Potion-sponsored deck activity, the "Don't Fry. Reapply!" sunscreen break.
A fun and engaging entertainment activity at select ports that will build on Ocean Potion's legacy of sandcastle-building beach events which are designed as fun for the whole family.
Guest giveaways, including co-branded T-shirts, carry-alls, and can "koozies."
Samples of Ocean Potion's popular SPF 30 general protection sunscreen will be distributed to guests as they head into port as well as at Carnival outdoor decks via towel huts at the main pool areas — the most relevant spaces — since the sun's rays are amplified by water, making superior sun protection all the more important.
Four Carnival ships will participate in the initial promotion: Carnival Breeze from Miami; Carnival Liberty from Miami and Port Canaveral; Carnival Sunshine from New Orleans and Port Canaveral; and Carnival Triumph from Galveston. The promotion will kick off aboard Carnival Breeze January 12, 2014. Guests will try Ocean Potion at onboard sampling stations via gallon pump containers and more than 90,000 individual samples of Ocean Potion will be distributed on the four Carnival ships.
Made for Each Other; Perfect Together
"Carnival Cruise Lines and Ocean Potion have a lot of synergies in that we are both fun ‘n' sun brands, and offer a great quality product at excellent value to our respective guests. In short, we are made for each other," Carnival VP, Onboard Marketing Christine Arnholt said.
Arnholt added, "Bringing together two family-oriented brands creates a strong foundation for a synergistic relationship and mutually strengthens our experiential marketing program."
SSCR VP, Marketing Valda Coryat agreed: "Ocean Potion and Carnival Cruise Lines complement each other like few other product pairings."
She noted that Carnival Cruise Lines' consumer lines up well with Ocean Potion's target. Beyond demographics, it’s also about delighting consumers and creating new memories as they sail to the islands of the Caribbean. In fact, at many of the islands on Carnival's itineraries, SSCR products are #1 or #2 in the market. In those markets, Ocean Potion and other SSCR labels have solid and longstanding distribution through hotels, resorts, and retailers.
Ocean Potion's 2014 Carnival partnership will mark the 25th anniversary of the iconic sun care brand, which was created in 1989. "Through this pilot program, we will create awareness among a very engaged, relevant demographic, capture new users via trial and drive loyalty with repeat purchasers," Coryat said, adding: "We are evolving from a brand that was born on the beach to one that lives wherever the sun shines — including aboard Carnival’s Fun Ships."
Ingredient Innovation Shaped Ocean Potion
Since its creation, the Ocean Potion line has pioneered ingredient innovation and new product innovations will be announced in 2014. In a happy bit of synchronicity for a product that is taking to the seas, sea botanicals are key Ocean Potion ingredients, as are antioxidants that replenish skin depleted by a day in the sun. Ocean Potion products incorporate broad-spectrum UVA/UVB protection, from SPF 15 to 70.
Non-greasy, rapidly absorbed, and with a great orange-cream fragrance, Ocean Potion is fortified with Vitamin D3 — indispensable for skin health and a youthful appearance. The skin, the body's largest organ, is the last organ to absorb Vitamin D from food or supplements. Applied topically, however, Vitamin D3 delivers benefits directly to the skin. Notably, the brand is among those products expressly recommended by the Skin Cancer Foundation for “safe and effective sun protection."
About Carnival Cruise Lines
Carnival, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 24 ships operating three- to 23-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Panama Canal, New Zealand, the Pacific Islands and Tahiti. The company’s 25th ship, the 135,000-ton Carnival Vista, is scheduled to enter service in 2016.
About Ocean Potion
Ocean Potion products are made by Sun & Skin Care Research, LLC (SSCR). Founded in 1989, SSCR is dedicated to improving and protecting skin health in and out of the sun, every day and everywhere. The company develops and manufactures a wide array of sun protection and skin care products that are distributed around the world. SSCR's portfolio of brands includes BullFrog®,NO-AD® and PARROT HEAD™ from Margaritaville®. All products are proudly made in Cocoa, Florida, USA. Visit sscrllc.com andoceanpotion.com.